Digitalization of the sports and fitness industry



Website and online shop
incl. hosting and SSL encryption

from 19 monthly*
Start now


ALZURA Marketplace

B2B Marketplace
for the sports and fitness sector

from 22 monthly*
Become a member



Local sports and fitness offers
in one app

from 0 monthly*
Become an operator

*The products of the ALZURA platforms listed above are exclusively aimed at tradesmen.
All prices are net plus VAT.

ALZURA Marketplace

For the sports and fitness sector

B2B Marketplace


A large product range and attractive commissions for suppliers are the most important goals of the ALZURA Marketplace. Buyers themselves have the opportunity to expand their assortment by purchasing from vendors, suppliers and manufacturers. If you are a supplier yourself, you will find products with attractive commissions via the marketplace.

The marketplace will soon be available for the sports and fitness sector covering a wide range of sports and fitness products in the future. Not only is it possible to offer or buy bundled sports supplies, but healthy nutrition is also becoming ever more important in this context. Therefore, providers in the B2B marketplace can offer innovative food trends in addition to sports equipment.


Thanks to the well-arranged marketplace, tedious paging through thick catalogs is a thing of the past. In addition, new products can constantly enrich the marketplace, which is why it is worthwhile for buyers to constantly search there for affordable products.


Benefits for suppliers:

  • up to 40,000 new customers with one click
  • distributed all across Germany
  • possible expansion into 9 countries

Benefits for buyers:

  • central marketplace
  • access to specialized shops
  • optimized purchasing processes

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Website und shop system incl. SSL certificate

This is ALZURA Shop


An ALZURA Shop is the perfect showcase for a sporting goods retailer. The well thought-out shop system allows for an appealing presentation of goods and that without a great deal of hassle. An unlimited number of categories, product variants or course offers can be displayed online in the shop.


The design of the shop can be changed and individually tailored in just a few clicks, with little expertise required. Modern technical standards for CMS, which simplify SEO and include ERP functions are offered as well.




Your benefits at a glance:

  • industry-related design templates
  • customized shop systems for every company size
  • automatic SEO integration
  • professional statistics for e-commerce


Not only can you sell sports products through the ALZURA Shop, but also coordinate gym appointments, for example. Another advantage is the flexible adaptability to the different needs of companies active in the sports and fitness sector.

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Local sports and fitness offers in one app



It is important to have a broad customer range for a good sales market, and localized regional target groups are also becoming increasingly important. ALZURA Local is an app that focuses on the regional market. Spontaneously visit a gym in a city or find cheap bargains in a sportswear store; the app keeps customers up to date on the best discounts on sports and fitness. With the ALZURA Local end-customer app, users can also book a trial course in the studio or buy a sporting goods item from a local retailer.

But not only direct shopping is possible via the app: ALZURA Local also provides information about opening hours and current offers or promotions. The advantage of the app is that customers can easily be informed about offers in the short term. This gives companies the opportunity to react spontaneously at times when sales are declining and to win customers with discounts and special offers.


Your benefits at a glance:

  • customer acquisition through targeted discounts
  • increase in customer reach
  • daily deals
  • app is free to download and use


Are you interested in digitalizing your sports business and reaping the benefits? Then use ALZURA Local POS.

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Become a part of ALZURA

Are you interested in ALZURA and want to become a part of it?
Sign up by using the form below and send us your non-binding access request.

Request access now